
Generac Holdings
Designs and manufactures power products across two segments: Residential (home standby + portable generators, PWRcell energy storage, ecobee smart-home/thermostats, clean-energy/grid-services) and Commercial & Industrial (mobile, industrial, and large-megawatt stationary gensets for telecom, rental, industrial, and data-center customers). Sells through ~9,000+ independent residential dealers, electrical/industrial distributors, big-box retail, and direct OEM/enterprise supply agreements. Recurring revenue from parts, service, connectivity/monitoring, and emerging grid-services.
- 2026-08-04This market capitalisation previously read ~$14.9B (as of Jul 2026). Restated to ~$11.87B on this refresh, roughly 20% lower.
- 2026-08-04This share price previously read ~$260 (as of Jul 2, 2026). Restated to $201.21 on this refresh, roughly 23% lower.
Sources — 13 figures with citations
- Q2 2026 net salesfiled2026-06-30$1,173,510K total (+11% YoY vs $1,061,169K); Residential external $617,022K (-2%), C&I external $556,488K (+29%). H1 2026 $2,232,875K vs $2,003,290K.sec.gov — Condensed Consolidated Statements of Comprehensive Income and Segment Reporting tables, Exhibit 99.1 to the 8-K filed 2026-07-29.
- Q2 2026 gross margin and the tariff-refund contributionfiled2026-06-30Gross profit $521,811K on $1,173,510K = 44.5% (vs 39.3% PY). Release states the increase was 'primarily driven by tariff refunds which contributed approximately 6% to gross margin during the quarter'; the refund was ~$71M pre-tax.sec.gov — Underlying ex-refund gross margin therefore ~38.5% (44.5% - ~6pts), i.e. roughly flat vs FY2025's 38.3%.
- Q2 2026 GAAP and adjusted earningsfiled2026-06-30Income from operations $210,433K (17.9% of sales, derived). Net income attributable $143,244K, diluted EPS $2.40 on 59,635,447 diluted shares. Adjusted net income attributable $173,639K, adjusted EPS $2.91. Adjusted EBITDA $290,724K = 24.8% of sales.sec.gov — Income statement plus the Net income to Adjusted EBITDA and Adjusted net income reconciliation schedules. Operating margin derived: 210,433 / 1,173,510 = 17.93%.
- Data-center backlog and hyperscaler commitmentsfiled2026-07-29Backlog for products serving the data center market ~$1.6B as of 2026-07-29, after ~$1B of additional orders since the prior update; hyperscaler #1 product-specific terms finalized committing nearly $700M of 2027 volume; a second hyperscale global supply agreement secured 2026-06-24 with 2027/2028 terms still in negotiation and NOT included in backlog.sec.gov — CEO commentary and Second Quarter 2026 Highlights bullets in Exhibit 99.1. Supersedes the earlier disclosure of a >$700M backlog and a ~$600M nonbinding second-customer NTP.
- FY2026 guidancefiled2026-07-29Total net sales growth maintained at mid-to-high-teens % (incl. ~2% net FX/M&A). C&I growth raised to the low-30% range; Residential now high-single-digit. Adjusted EBITDA margin (pre-NCI) raised to 20.0-21.0% from 18.5-19.5%; net income margin raised to 9.0-10.0% from 8.0-9.0%; the raise reflects ~1.5% full-year impact from the tariff refund.sec.gov — '2026 Outlook' section of Exhibit 99.1. Ex-refund underlying margin guide is therefore ~18.5-19.5%, unchanged.
- Balance sheet and net debt at 2026-06-30derived2026-06-30Cash and equivalents $264,921K; short-term borrowings $48,318K; current portion of long-term borrowings & finance leases $32,052K; long-term borrowings & finance leases $1,248,958K. Net debt ~$1,064,407K.sec.gov — Arithmetic: 48,318 + 32,052 + 1,248,958 = 1,329,328 total debt & finance leases; 1,329,328 - 264,921 = 1,064,407K net debt. Components all from the filed Condensed Consolidated Balance Sheets.
- Q2 and H1 2026 cash flow, capex intensity, FCF marginderived2026-06-30Q2: OCF $121,211K, capex $58,290K, FCF $62,921K (vs $14,473K PY). H1: OCF $240,496K, capex $87,687K, FCF $152,809K (vs $41,688K PY). Derived: Q2 capex intensity 4.97%, Q2 FCF margin 5.36%; H1 capex intensity 3.93%, H1 FCF margin 6.84%.sec.gov — Cash-flow figures filed in the Free Cash Flow Reconciliation. Ratios derived: 58,290/1,173,510 = 4.97%; 62,921/1,173,510 = 5.36%; 87,687/2,232,875 = 3.93%; 152,809/2,232,875 = 6.84%.
- Shares outstanding at 2026-06-30derived2026-06-3059,005,639 shares (74,234,629 issued less 15,228,990 treasury).sec.gov — Arithmetic off the filed balance-sheet common-stock and treasury-stock captions: 74,234,629 - 15,228,990 = 59,005,639.
- Price and market capitalizationmarket2026-08-03$201.21 CLOSE on 2026-08-03 (prior closes: $197.11 on 07-31, $195.19 on 07-29 release day, $195.60 on 07-28). Market cap ~$11.87B; 52-week range $134.80-$296.44.stockanalysis.com — Daily close series and overview page (https://stockanalysis.com/stocks/gnrc/) which reports 59.01M shares outstanding and a $11.87B cap, consistent with the derived 59,005,639 x $201.21 = $11.87B.
- FY2025 revenue base for the LTM bridgefiled2025-12-31FY2025 net sales $4,209,147K (FY2024 $4,295,834K).sec.gov — FY2025 Form 10-K filed 2026-02-18; figure cross-checked against the SEC XBRL company-concept series for RevenueFromContractWithCustomerExcludingAssessedTax.
- LTM revenue through Q2 2026derived2026-06-30~$4,438.7M (~$4.44B)stockanalysis.com — Arithmetic: FY2025 $4,209.1M + H1 2026 $2,232.9M - H1 2025 $2,003.3M = $4,438.7M. Independently corroborated by the market data source's TTM revenue of $4.44B.
- Forward valuation on guided FY2026 EBITDAderived2026-08-03EV ~$12.94B; implied FY2026 revenue ~$4.84-4.97B; guided adj EBITDA ~$0.97-1.04B; forward EV/adj EBITDA ~12.4-13.4x (~13.3-14.4x on the ex-refund 18.5-19.5% underlying guide). Market-quoted forward P/E ~20.4x, trailing GAAP P/E ~46x.stockanalysis.com — Arithmetic: EV = $11.87B cap + $1.064B net debt = $12.94B. Revenue: $4,209.1M x 1.15 to 1.18 = $4.84-4.97B (mid-to-high-teens growth). EBITDA: that revenue x 20.0-21.0% = $968M-$1,044M; x 18.5-19.5% = $896M-$969M. Forward and trailing P/E taken from the market source as quoted.
- Consensus reaction and 2026 data-center revenue expectationmarket2026-07-29Adjusted EPS $2.91 vs Zacks consensus $1.95; net sales missed consensus by ~0.4%; stock +10% pre-market. Management now expects ~$450M of data-center-related revenue in 2026, raised from its prior expectation.theglobeandmail.com — Secondary source (Zacks commentary syndicated by The Globe and Mail). Consensus figures and the ~$450M 2026 data-center revenue figure are NOT in the filed 8-K exhibit and are attributed to this coverage of the earnings call.
Earnings, margins, COGS & capex
FY2025 was a trough-ish reset: total net sales fell 2% to $4.21B as residential fell 7% to $2.27B on light power-outage activity, partly offset by +5% C&I growth to $1.46B; GAAP net income dropped to $159.6M ($2.69) from $316.3M ($5.39) mainly on a non-cash impairment, while adjusted EPS held at $6.34 (vs $7.27). Momentum inflected in Q1 2026: net sales +12% to $1.06B with C&I +28% (data-center-led) and adj EBITDA margin expanding ~240bps to 18.3%. The story is a pivot from a weather-cyclical residential base toward large-megawatt AI/data-center backup power, evidenced by a >$700M data-center backlog and a June 2026 global hyperscale supply agreement. FY2026 guidance was raised (mid-to-high-teens revenue growth, ~18.5-19.5% adj EBITDA margin).
Income statement — where each revenue dollar goes
% of revenueOf every $1 of revenue, ~56¢ is cost of goods and ~27¢ operating expense, leaving ~18¢ of operating profit (~4¢ net).
Revenue trend
Margins
down from 38.8% FY2024 on mix + tariffs
down from 18.4% FY2024; Q1 2026 18.3%, FY2026 guided 18.5-19.5%
down sharply on non-cash impairment (vs 7.4% FY2024)
down from ~10.2% FY2024 ($438M / $7.27)
conversion ~71% of adj net income, down from ~90-100% (FY2024 FCF $605M)
COGS structure
COGS driven by engines (air-cooled residential engines largely in-house; large-megawatt gensets are built around the Baudouin M55 diesel/gas engine platform, a Weichai-owned supplier), steel/aluminum/copper, electronic controls and power electronics, and battery cells for PWRcell storage. Gross margin has been pressured by unfavorable segment/product mix (lower-margin C&I and storage) and by higher tariffs on imported components; management flags tariffs as an ongoing 2025-2026 margin headwind partly mitigated by pricing and sourcing shifts.
Capex
Historically modest, but FY2025 implied capex was ~$170M (~4% of sales; operating cash flow $438M less free cash flow $268M). Capital intensity is set to rise as Generac funds large-megawatt manufacturing capacity to serve data-center demand, alongside targeted M&A for engines/capacity (Enercon closed April 2026). Still asset-lighter than pure heavy-equipment peers given the dealer-distributed residential model.
Latest earnings
Large EPS beat on a slight revenue miss. Adjusted EPS $2.91 vs the Zacks consensus $1.95 (a ~49% beat, largely the $71M tariff refund); net sales $1.173B missed consensus by ~0.4%. Stock opened ~+10% pre-market but closed the release day at $195.19 — essentially flat vs the prior close ($195.60) — as the market discounted the one-time refund and the residential decline.
FY2026: total net sales growth MAINTAINED at mid-to-high-teens % (including ~2% net favorable from FX/acquisitions/divestitures). C&I sales growth RAISED to the low-30% range; Residential now projected high-single-digit. Adjusted EBITDA margin (before NCI) RAISED to 20.0-21.0% from 18.5-19.5%; net income margin RAISED to 9.0-10.0% from 8.0-9.0%. Management attributes the raise primarily to the Q2 tariff refund (~1.5pt full-year impact) — i.e. the underlying margin guide is roughly unchanged.
- Data-center backlog
- ~$1.6B as of 2026-07-29 (up from >$700M; ~$1B of new orders in the prior ~90 days). Excludes any committed volume from the second hyperscale customer.
- Hyperscaler #1 committed 2027 volume
- Nearly $700M — product-specific terms finalized under the global supply agreement
- Hyperscaler #2
- Global supply agreement secured 2026-06-24; 2027/2028 product terms still under negotiation, not in backlog
- Q2 tariff refund
- ~$71M pre-tax (~6pts of Q2 gross margin; ~1.5pts of FY2026 adj EBITDA margin)
- C&I segment adj EBITDA margin
- 14.6% ($81.5M on $556.5M total sales) vs 12.4% PY; ~2pts of the gain from tariff refunds
- Residential segment adj EBITDA margin
- 34.7% ($215.4M on $621.3M total sales) vs 23.1% PY; ~9pts of the gain from tariff refunds
- Residential external net sales
- $617.0M, -2% YoY — lower energy storage and portable generator shipments, mostly offset by home standby growth
- 2026 data-center revenue expectation
- ~$450M (raised on the Q2 call, per Zacks/Globe and Mail coverage)
Growth drivers
- AI/data-center backup power — >$700M large-megawatt backlog (up ~$300M since mid-Feb 2026) with visibility into 2027, a June 2, 2026 global hyperscale supply agreement, and a separate ~$600M nonbinding notice-to-proceed with a second hyperscale customer for 2027 deliveries; 2.25-3.25MW gensets (Baudouin M55 platform) at ~$1.5-2M ASP per unit
- Commercial & Industrial recovery: +28% YoY in Q1 2026, guided mid-to-high 20s % for FY2026
- Residential home standby — structural under-penetration (~6% of US homes) plus grid fragility and outage-driven demand; new 28kW air-cooled flagship
- Energy technology/storage — next-gen PWRcell 2, ecobee smart-home, and grid-services/virtual-power-plant monetization
- Aftermarket, connectivity, and service attach on a large and growing installed base
Reported financials — SEC EDGAR
Audited GAAP figures pulled from SEC filings · latest filing 2026-02-18. The audited primary-source spine — not financial advice.
Revenue — annual (GAAP)
Margins & balance sheet — FY’25
Bull & bear
The AI/data-center franchise stopped being narrative and became contracted backlog: the data-center order book more than doubled to ~$1.6B in one quarter, with nearly $700M of hyperscaler volume now firmly committed for 2027 and a second hyperscale supply agreement signed — all while the stock de-rated ~23%, so the forward multiple on guided earnings is materially cheaper than it was a month ago.
- Data-center backlog went from >$700M to ~$1.6B in roughly 90 days (~$1B of new orders), and management finalized product terms committing nearly $700M of 2027 volume with hyperscaler #1 — this is contracted 2027 visibility, not pipeline
- A SECOND hyperscale global supply agreement was secured 2026-06-24 with 2027/2028 volumes still being negotiated and therefore not yet in the $1.6B backlog — a disclosed, uncounted increment
- C&I grew 29% to $556.5M with segment adjusted EBITDA margin up 220bps to 14.6%; FY2026 C&I growth guidance was raised to the low-30% range
- Capacity is being added ahead of demand rather than rationed: Enercon closed in Q2 plus a second Belvidere, IL packaging facility, with capex at 5.0% of Q2 sales and management signalling more to come
- Valuation reset: at $201.21 and ~$11.87B market cap, EV is ~$12.9B against guided FY2026 adjusted EBITDA of ~$0.97-1.04B — roughly 12-13x forward EV/EBITDA (~13-14x on the ex-refund underlying guide), versus ~16-17x before the de-rating. Market-quoted forward P/E ~20x
- Cash generation improved sharply — Q2 FCF $62.9M vs $14.5M PY, H1 $152.8M vs $41.7M — and leverage is modest at ~$1.06B net debt against ~$1B of guided annual EBITDA
Almost the entire optical improvement in this quarter is a one-time $71M tariff refund; strip it out and gross margin is roughly flat, the raised full-year margin guide is unchanged underneath, revenue actually missed consensus, and the residential half of the business — still the larger and higher-margin half — is now shrinking on a quiet outage environment and consumer affordability.
- The $71M tariff refund contributed ~6pts of the 44.5% Q2 gross margin and ~1.5pts of the raised FY2026 margin guide — ex-refund, gross margin is ~38.5% (vs 38.3% FY2025) and the underlying EBITDA guide is unchanged at ~18.5-19.5%. The 'record quarter' is largely non-operating and non-recurring
- Revenue growth guidance was MAINTAINED, not raised, despite the backlog doubling — the data-center ramp is a 2027 story, and only ~$450M of 2026 revenue is expected against a ~$4.9B company
- Residential external sales FELL 2% to $617.0M, with management citing a subdued power-outage environment and customer affordability concerns; FY2026 residential guidance was cut in tone from ~10% to high-single-digit. Residential is still the bigger EBITDA contributor ($215.4M vs C&I's $81.5M in Q2)
- Revenue missed consensus by ~0.4% and the ~+10% pre-market move fully faded to a flat close on release day — the market itself discounted the headline beat
- The second hyperscaler's volumes are unsigned as to product terms, and Generac's own risk factors now explicitly flag 'increase in contract risk related to terms with certain data center customers, including cancellation rights, delivery requirements, and potential liability exposure' — the backlog carries real conversion and penalty risk
- Earnings quality is noisy: four immaterial business dispositions in H1 2026 produced an $18.2M loss, GAAP-to-adjusted bridge items recur every quarter, and capex is stepping up (5.0% of Q2 sales) into a demand curve that must hold for the returns to land
- Scale disadvantage persists — large-megawatt data-center gensets put Generac against Caterpillar and Cummins, and its own genset platform depends on the Baudouin (Weichai) engine supply chain
What it is worth
Blended EV/EBITDA and P/E on adjusted earnings, cross-checked against the emerging data-center franchise optionality. EV ~$15.9B (mkt cap ~$14.9B + net debt ~$1.05B). Trailing EV/adj EBITDA ~22x ($716M FY2025); trailing P/adj EPS ~41x ($6.34) and ~97x trailing GAAP EPS ($2.69). Forward FY2026 (mid-to-high-teens revenue growth to ~$4.9-5.0B at 18.5-19.5% adj EBITDA margin implies ~$910-980M adj EBITDA) puts forward EV/adj EBITDA ~16-17x.
~$150-185
A quiet outage year plus slow/nonbinding data-center conversion and tariff-driven margin pressure de-rate the stock toward mid-to-high-teens forward adj P/E on a lower earnings base.
~$255-295
FY2026 guidance delivers (mid-to-high-teens growth, ~19% adj EBITDA margin), data-center backlog ramps into 2027, residential normalizes; ~28-32x forward adjusted EPS, roughly current levels.
~$335-400
Hyperscale supply agreements + second-customer NTP convert into a multi-billion-dollar large-MW franchise; large-MW becomes a structural AI-power growth engine and GNRC re-rates as an AI-infrastructure name (aligns with Street high-end targets ~$335, UBS Jun 2026).
The multiple increasingly reflects data-center optionality on top of a weather-cyclical residential base; the swing variable is how much of the >$700M backlog + hyperscale agreements convert into durable multi-year large-MW revenue. Not financial advice.
SWOT
Strengths
- Dominant US home standby generator share (~70-75%), a category Generac effectively created, with a wide moat in brand and dealer distribution
- ~9,000+ independent residential dealer network and deep big-box/distributor reach that is hard to replicate
- Large and growing installed base (~1.8M units) driving parts, service, connectivity, and replacement revenue
- Balance-sheet flexibility (net leverage ~1.3-1.7x) to fund capacity + M&A for the data-center ramp
- Early large-megawatt data-center wins, plus much shorter lead times than CAT/Cummins (Baudouin M55 supply), convert Generac from a consumer-cyclical into an AI-power-infrastructure name
Weaknesses
- Residential demand is highly weather/outage-dependent, creating boom-bust volatility (FY2025 residential fell 7% on a quiet outage year)
- Clean-energy/storage segment has underperformed and triggered non-cash impairments, dragging GAAP earnings
- Gross margins pressured by tariffs and unfavorable mix as lower-margin C&I/storage grows
- Large-megawatt data-center franchise is nascent and unproven at scale relative to entrenched CAT/Cummins
- Reliance on Baudouin (Weichai, China-owned) engines for large-MW gensets introduces supply/geopolitical exposure
Opportunities
- AI data-center backup power is a potentially multi-billion-dollar franchise; hyperscale supply agreements could compound backlog into 2027+
- Grid fragility, electrification, and rising outage frequency structurally lift residential resilience demand
- Grid-services/VPP monetization of distributed storage + generators as a recurring-revenue layer
- International expansion of C&I and residential standby
- Margin recovery as data-center mix scales and tariff mitigation matures
Threats
- Caterpillar and Cummins are far larger in large-megawatt/data-center gensets and can defend aggressively
- A data-center capex slowdown or AI-buildout air-pocket would hit the highest-multiple part of the story
- Tariff/trade escalation raises input costs and squeezes margin
- Residential storage/solar competition (Tesla, Enphase, SolarEdge) and rate/subsidy shifts pressure the energy-tech segment
- Consumer weakness, high rates, and soft housing dampen residential standby adoption
Moats, dependencies & bottlenecks
Moats
~70-75% US share; Generac is synonymous with home standby, built over decades of dealer + marketing investment
~9,000+ independent residential dealers plus electrical distributors and big-box retail; installation + service lock-in
Moderate-Strong Large fleet (~1.8M units) drives parts, service, connectivity, and replacement revenue
In-house air-cooled engines and scale help residential margins; large-MW relies on the Baudouin M55 platform
Early hyperscale agreements and ~30-week lead times vs CAT/Cummins backlogs are promising but nascent vs entrenched incumbency
Dependencies
Residential standby + portable demand spikes with hurricanes, storms, grid failures; quiet years (like FY2025) depress sales
Demand concentration The growth thesis and multiple increasingly hinge on hyperscaler backup-power spend continuing
Large-megawatt gensets depend on a Chinese-owned engine supplier - tariff/geopolitical/continuity exposure
Named as a recurring gross-margin headwind in 2025-2026
Home standby is a discretionary big-ticket purchase sensitive to rates and housing activity
Gaseous home standby and gas large-MW gensets depend on fuel infrastructure
Advantages
- Dominant, defensible residential standby franchise with pricing power
- Unmatched dealer + retail distribution reach in North America
- Large installed base compounding aftermarket/service/connectivity revenue
- Balance-sheet capacity (leverage ~1.3-1.7x) to fund the data-center buildout
- First-mover among generator makers positioning explicitly as an AI-power-infrastructure supplier, with a lead-time edge vs incumbents
- High-ASP large-megawatt products ($1.5-2M/unit) with attractive incremental economics
Weaknesses
- Earnings volatility tied to unpredictable weather/outage cycles
- Chronic underperformance and impairments in the clean-energy/storage segment
- Tariff- and mix-driven gross-margin pressure
- Nascent, unproven position in large-MW data-center vs CAT/Cummins
- GAAP vs adjusted earnings gap and softer FCF conversion (~71%) reflecting recurring charges
- Supply dependence on a China-owned engine partner for its highest-growth product line
Bottlenecks
- Large-megawatt manufacturing capacity ramp to convert data-center backlog on schedule
- Engine supply (Baudouin M55) for large-MW gensets
- Skilled dealer/installer capacity to convert residential demand into installed units
- Component costs and tariff exposure compressing gross margin
- Battery-cell and power-electronics sourcing for the storage segment
Top signals & trends
Top signals
Contracted visibility into 2027
AI-power demand converting to commitments; large-MW gensets reportedly appear in Stargate-ecosystem permits
Margin and C&I momentum
Confirms residential weather-dependence
Energy-tech segment still not delivering
Ongoing gross-margin drag
Shows how much AI-capex sentiment now drives the stock
Trends
Structural tailwind; backup + prime power for hyperscale sites is Generac's key growth vector
Lifts both residential resilience and C&I standby demand
Expands standby + storage addressable market
Positive (optional) · Potential recurring-revenue layer on distributed assets
Pressures the energy-tech segment vs Tesla/Enphase/SolarEdge
Raises input costs, compresses margin
Dampens discretionary residential big-ticket demand
Ecosystem & competitor graph
Suppliers feed the company; customers pull from it. Line thickness shows the strength of each tie (supply-chain dependency, customer earnings contribution). Hover to isolate a tie.
China-owned diesel/gas engine supplier; the M55 platform powers Generac's 2.25-3.25MW large-megawatt data-center gensets - named context only, a key supply dependency, not an ownership call
Battery cell / power-electronics suppliers (e.g. LG Energy Solution, Samsung SDI) Cells + inverters for PWRcell energy storage
Core commodity + electronic component inputs; tariff-exposed
Primary channel for home standby install + service
Big-box retail channel for residential/portable products
Big-box retail channel
Retail channel for residential power products
Hyperscale data-center operators (undisclosed; large-MW units reportedly tied to the Stargate ecosystem per permit filings) Large-megawatt backup power buyers - the emerging high-value customer class
rental, and industrial C&I customers Mobile + stationary industrial genset demand
Dominant incumbent in large diesel/gas gensets for data centers; primary threat in Generac's large-megawatt push
Major engine + standby power genset maker; strong data-center and industrial backup power presence
Broad data-center electrical power management; adjacent competitor/partner in power distribution
Data-center power + thermal infrastructure; competes for the same AI-capex wallet
Grid + power generation equipment for utility/large-scale power
Private; closest residential home-standby + industrial genset competitor to Generac
Private (KPS Capital); portable/residential power competitor
Powerwall residential energy storage; competes with PWRcell in the energy-tech segment
Solar microinverters + IQ battery storage; residential clean-energy competitor
Solar + storage; residential clean-energy competitor
Global electrification/power equipment; adjacent competitor in C&I power