copywriting

coreyhaines31/marketingskills Marketing & growth

copywriting is a skill in coreyhaines31/marketingskills, last changed 27 Oct 2026. It can name web addresses.

From the author

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers. Claims must be supportable, and a declined claim names the evidence that would unlock it. Diagnoses the input first (blank brief, real voice, or point edit) and changes only what it calls for.

What it can touch

Names web addresses

How much a skill can do, not whether it is risky.

Pattern check

Nothing flagged

That isn't proof the skill is harmless.

Commit 88c79f6 · 3 Nov 2026

How the check works

Pattern check: nothing flagged

That isn't proof the skill is harmless.

Install

Each tab says whether it installs commit 88c79f6, the one we checked, or the latest version.

OpenCode also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Goose also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Windsurf (Devin Desktop) also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Zed also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Roo Code also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Factory Droid also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Junie also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Amp also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

No install command here reaches Kiro. Copy the skill's folder into .kiro/skills/ in your project, or ~/.kiro/skills/ for all your projects. coreyhaines31/marketingskills/skills/copywriting (opens in a new tab)

Antigravity also looks in .agents/skills/, so the Any agent steps reach it with This project. For All projects, see where Antigravity looks.

Cline also looks in .claude/skills/, so the Claude Code steps reach it with This project. For All projects, see where Cline looks.

No tab for your agent? Use Any agent for OpenCode, Goose, Windsurf (Devin Desktop), Zed, Roo Code, Factory Droid, Junie and Amp. With This project, Any agent also reaches Antigravity and Claude Code reaches Cline. Kiro needs the folder copied by hand.

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .claude/skills &&mkdir .claude/skills/copywriting &&cp -R "$tmp"/skills/copywriting/. .claude/skills/copywriting/ &&rm -rf "$tmp"

If Claude Code was already running and this created the skills folder, run /reload-skills.

Or install the marketing-skills plugin it ships in. Installs the latest version, not the one we checked. Installs everything in the plugin, including any hooks, MCP servers and scripts our check doesn't cover.

claude plugin marketplace add coreyhaines31/marketingskills --scope project &&claude plugin install marketing-skills@marketingskills --scope project

Claude Code docs

Pinned to commit 88c79f6, the one we checked.

Skills in the Claude apps belong to your account rather than to a project.

Make copywriting.zip, with the skill folder at the top level:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&out="$(mktemp -d)" &&cp -R "$tmp"/skills/copywriting "$out"/copywriting &&(cd "$out" && zip -qr - copywriting) > copywriting.zip &&rm -rf "$tmp" "$out"

In Claude, open Customize > Skills, select +, then + Create skill > Upload a skill, and choose copywriting.zip.

On Free, Pro and Max plans, turn on Code execution and file creation (Create and edit files in newer settings) under Settings > Capabilities.

Claude apps docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .agents/skills &&mkdir .agents/skills/copywriting &&cp -R "$tmp"/skills/copywriting/. .agents/skills/copywriting/ &&rm -rf "$tmp"

Codex picks up new skills on its own; restart it if this one does not appear.

Codex docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .cursor/skills &&mkdir .cursor/skills/copywriting &&cp -R "$tmp"/skills/copywriting/. .cursor/skills/copywriting/ &&rm -rf "$tmp"

Cursor docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .github/skills &&mkdir .github/skills/copywriting &&cp -R "$tmp"/skills/copywriting/. .github/skills/copywriting/ &&rm -rf "$tmp"

In a running Copilot CLI session, run /skills reload.

Or install it with gh skill, which also installs the commit we checked. Needs GitHub CLI 2.90 or later.

gh skill install coreyhaines31/marketingskills skills/copywriting/SKILL.md@88c79f6528a9347420e57ceb1fff9a60de651768 --agent github-copilot --scope project

Copilot & VS Code docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .gemini/skills &&mkdir .gemini/skills/copywriting &&cp -R "$tmp"/skills/copywriting/. .gemini/skills/copywriting/ &&rm -rf "$tmp"

In a running session, run /skills reload.

Or use Gemini CLI’s own installer. Installs the latest version, not the one we checked.

gemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/copywriting --scope workspace

Gemini CLI docs

Pinned to commit 88c79f6, the one we checked.

OpenCode, Goose, Windsurf (Devin Desktop), Zed, Roo Code, Factory Droid, Junie, Amp and Antigravity read .agents/skills in a project.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/copywriting &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .agents/skills &&mkdir .agents/skills/copywriting &&cp -R "$tmp"/skills/copywriting/. .agents/skills/copywriting/ &&rm -rf "$tmp"

Or use the skills CLI from skills.sh. Installs the latest version, not the one we checked. The skills CLI reports installs to skills.sh unless you set DISABLE_TELEMETRY=1.

npx skills@1.7.4 add coreyhaines31/marketingskills --skill copywriting

Agent Skills docs

Read SKILL.md first

MIT

Licence

58.2k

Repo stars

Folder last changed

Publisher

Files

Checked

3 Nov 2026

What it can touch

From the files and frontmatter at commit 88c79f6. This is how much a skill can do, not whether it is risky.

Names web addresses
It mentions outside web addresses the agent may visit. We list them but don't follow them.
Outside links we did not follow

Pattern check

Pattern check: nothing flagged · commit 88c79f6 · 3 Nov 2026

We checked every text file in this skill, at commit 88c79f6 on 3 Nov 2026, against 45 published patterns such as download-and-run commands, hidden text and credential access. We don't run the skill, we don't read the web pages it points to, and we can't judge everything its instructions might lead an agent to do. In published tests, pattern checks like this one missed most malicious skills. Read the skill before you install it — especially anything it asks you to download or run.

How the check works Report an incorrect finding

Outside links we did not follow

https://github.com/retieedra-profound/skills-marketing-library
https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing
https://arxiv.org/abs/2406.07016
https://aclanthology.org/2025.coling-main.426/
https://arxiv.org/abs/2510.15061
https://eqbench.com/slop-score.html
https://tropes.fyi/tropes-md
https://www.ignorance.ai/p/the-field-guide-to-ai-slop
https://www.blakestockton.com/p/dont-write-like-ai-1-101-negation
https://robotsatemyhomework.substack.com/p/ai-writing-patterns

Format check

Each agent reads SKILL.md a little differently. We check the file against each one's published rules; we don't run the skill in any agent.

Agent Skills specPasses
The open format from agentskills.io, held to the strictest version of each rule among the agents we check.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
- Note
  There is no license field, so readers can't tell whether they may reuse the skill. O2
  Fix: Add license: with an SPDX name such as MIT or Apache-2.0, or the name of a bundled licence file.
Claude CodePasses
Claude Code reads its own extra fields, ignores unknown ones, and still loads a skill whose frontmatter is broken, without its fields.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
Claude apps & API uploadPasses
Uploading to claude.ai or the Claude API, or packaging with Anthropic's script, accepts only the six spec fields and stops on anything else.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
- Note
  The description is 989 characters. The claude.ai Help Center says 200 at most, though Anthropic's API docs and validator allow 1,024. D4
  Fix: If the claude.ai upload refuses it, trim the description to 200 characters.
OpenAI (Codex & API)Passes
Codex finds SKILL.md by its exact name and needs a description; OpenAI's Skills API checks the frontmatter against the spec and caps uploads.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
VS Code & CopilotPasses
VS Code reads skills one folder below .github/skills, .claude/skills or .agents/skills and falls back to the folder name when the name is missing or differs; GitHub's Copilot docs require the exact name SKILL.md.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.

SKILL.md

Read SKILL.md on GitHub

Files

5 files

Path	Size
SKILL.md (opens in a new tab)	15.2 KB
evals/evals.json (opens in a new tab)	12.7 KB
references/ai-tells.md (opens in a new tab)	20.3 KB
references/copy-frameworks.md (opens in a new tab)	14.1 KB
references/natural-transitions.md (opens in a new tab)	5.4 KB

More from coreyhaines31/marketingskills

Skill	What it can touch	Pattern check	Licence	Updated
ab-testingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro. Names web addresses Pattern check: Nothing flaggedMITUpdated 29 Oct 2026	Names web addresses	Pattern check: Nothing flagged	MIT	29 Oct 2026
ad-creativeWhen the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'ChatGPT ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use it to produce or iterate ad copy at scale. Copy avoids AI tells like 'it's not X, it's Y' reveals. For campaign strategy and targeting, see ads. For landing page copy, see copywriting. Test hypotheses must be falsifiable, naming the metric, the comparison, and the expected direction. Runs shell commands +2 more Pattern check: Nothing flaggedMITUpdated 26 Oct 2026	Runs shell commands Reaches the network +1 more	Pattern check: Nothing flagged	MIT	26 Oct 2026
adsWhen the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' 'when should I kill an ad,' 'search terms report,' 'wasted spend,' or 'is this campaign working.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro. For outbound to target accounts, see cold-email. For pixels, CAPI, and tracking audits, see conversion-tracking. End every recommendation with facts, hypotheses, and missing data, and label unavailable inputs MISSING instead of estimating them. Names web addresses Pattern check: Nothing flaggedMITUpdated 26 Oct 2026	Names web addresses	Pattern check: Nothing flagged	MIT	26 Oct 2026
ai-seoWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' 'WebMCP,' 'do listicles still work for AI,' 'ChatGPT stopped citing comparison pages,' 'how do LLMs see our brand,' 'LinkedIn for AEO,' or 'AI citation format shift.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema. Runs shell commands +2 more Pattern check: Nothing flaggedMITUpdated 29 Oct 2026	Runs shell commands Reaches the network +1 more	Pattern check: Nothing flagged	MIT	29 Oct 2026
analyticsWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For getting conversions into ad platforms (pixels, conversion tags, CAPI, server-side) and verifying they arrived, see conversion-tracking. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing. Rate metrics divide matching closed windows — never full-period spend by partial-period results. Names web addresses Pattern check: Nothing flaggedMITUpdated 27 Oct 2026	Names web addresses	Pattern check: Nothing flagged	MIT	27 Oct 2026
asoWhen the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it. Names web addresses Pattern check: Nothing flaggedMITUpdated 27 Oct 2026	Names web addresses	Pattern check: Nothing flagged	MIT	27 Oct 2026

All skills in coreyhaines31/marketingskills

Other Marketing & growth skills

Same category, most repo stars first.

Skill	What it can touch	Pattern check	Licence	Updated
benchmark-methodologyScore a scoped competitor set into comparable profile cards: nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client tension) with 1-5 evidence-anchored rubrics and a tension 2x2 plot. Use when benchmarking or scoring competitors, building a competitive comparison matrix, or grading rival positioning before assembling the report; runs after competitive-platform-analysis and before competitive-report-structure. affaan-m/ECC Instructions only Pattern check: Nothing flaggedMITUpdated 27 Sept 2026	Instructions only	Pattern check: Nothing flagged	MIT	27 Sept 2026
brand-discoveryRun a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit. affaan-m/ECC Instructions only Pattern check: Nothing flaggedMITUpdated 27 Sept 2026	Instructions only	Pattern check: Nothing flagged	MIT	27 Sept 2026
brand-guidelinesApplies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. anthropics/skills Names web addresses Pattern check: Nothing flaggedApache 2.0Updated 20 Apr 2026	Names web addresses	Pattern check: Nothing flagged	Apache 2.0	20 Apr 2026
shipping-and-launchPrepares production launches. Use when preparing to deploy to production, or when asking what needs to be in place before shipping. Use when you need a pre-launch checklist, when setting up monitoring, when planning a staged rollout, or when you need a rollback strategy. addyosmani/agent-skills Reaches the network Pattern check: Nothing flaggedMITUpdated 13 Oct 2026	Reaches the network	Pattern check: Nothing flagged	MIT	13 Oct 2026
brand-extractExtract a complete Brand Kit from a live website by driving the in-app browser. Use when a brand-extraction project opens with a site in the Browser tab, or when the user asks to "extract a brand", "pull the brand from <url>", "get the colors/fonts/logo from this site", or build a brand/design system from a reference website. Pairs with the agent-browser tool for measurement and pauses for the user when an anti-bot wall blocks the page. nexu-io/open-design Runs shell commands +1 more Pattern check: Nothing flaggedApache 2.0Updated 30 Jun 2026	Runs shell commands Names web addresses	Pattern check: Nothing flagged	Apache 2.0	30 Jun 2026
brand-guidelinesApply Anthropic's official brand colors and typography to artifacts for consistent visual identity and professional design standards. A reference for shaping your own. nexu-io/open-design Runs shell commands +1 more Pattern check: Nothing flaggedApache 2.0Updated 18 Aug 2026	Runs shell commands Names web addresses	Pattern check: Nothing flagged	Apache 2.0	18 Aug 2026

At a glance

What it can touch

Pattern check

Install

Claude Code

Claude apps

Codex

Cursor

Copilot & VS Code

Gemini CLI

Any agent

What it can touch

Pattern check

Outside links we did not follow

Format check

SKILL.md

Files

More from coreyhaines31/marketingskills

Other Marketing & growth skills