reverse-engineer-marketing

coreyhaines31/marketingskills Marketing & growth

reverse-engineer-marketing is a skill in coreyhaines31/marketingskills, last changed 30 Oct 2026. It can handle money, run shell commands, reach the network, name web addresses and bundle scripts — read the findings before installing.

From the author

When the user wants to reverse engineer how another company grew and copy what worked. Also use when the user mentions 'reverse engineer,' 'how did X grow,' 'how does X get customers,' 'growth teardown,' 'marketing teardown,' 'GTM teardown,' 'growth blueprint,' 'what is X doing for marketing,' 'what made X take off,' 'copy X's playbook,' 'X's distribution strategy,' 'what content works for X,' 'funnel hack,' 'map their funnel,' or 'watch what X is doing.' Builds a dated log of a company's moves against its traffic curve from public data, sign-ups and demos, team interviews, and hidden signals (DNS, certificate logs, archives, sponsorships), compares it with the user's own data, and turns what lined up with growth into plays routed to the skill that runs each one. For a snapshot profile of a competitor's positioning, pricing, and features, see competitor-profiling. For comparison pages, see competitors. For why a single post went viral, see social.

What it can touch

Handles money
Runs shell commands
Reaches the network
Names web addresses
Bundles scripts
+2 more
- Names web addresses
- Bundles scripts

How much a skill can do, not whether it is risky.

Pattern check

Nothing flagged

That isn't proof the skill is harmless.

Commit 88c79f6 · 31 Oct 2026

How the check works

Pattern check: nothing flagged

That isn't proof the skill is harmless.

Install

Each tab says whether it installs commit 88c79f6, the one we checked, or the latest version.

OpenCode also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Goose also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Windsurf (Devin Desktop) also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Zed also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Roo Code also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Factory Droid also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Junie also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Amp also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

No install command here reaches Kiro. Copy the skill's folder into .kiro/skills/ in your project, or ~/.kiro/skills/ for all your projects. coreyhaines31/marketingskills/skills/reverse-engineer-marketing (opens in a new tab)

Antigravity also looks in .agents/skills/, so the Any agent steps reach it with This project. For All projects, see where Antigravity looks.

Cline also looks in .claude/skills/, so the Claude Code steps reach it with This project. For All projects, see where Cline looks.

No tab for your agent? Use Any agent for OpenCode, Goose, Windsurf (Devin Desktop), Zed, Roo Code, Factory Droid, Junie and Amp. With This project, Any agent also reaches Antigravity and Claude Code reaches Cline. Kiro needs the folder copied by hand.

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .claude/skills &&mkdir .claude/skills/reverse-engineer-marketing &&cp -R "$tmp"/skills/reverse-engineer-marketing/. .claude/skills/reverse-engineer-marketing/ &&rm -rf "$tmp"

If Claude Code was already running and this created the skills folder, run /reload-skills.

Or install the marketing-skills plugin it ships in. Installs the latest version, not the one we checked. Installs everything in the plugin, including any hooks, MCP servers and scripts our check doesn't cover.

claude plugin marketplace add coreyhaines31/marketingskills --scope project &&claude plugin install marketing-skills@marketingskills --scope project

Claude Code docs

Pinned to commit 88c79f6, the one we checked.

Skills in the Claude apps belong to your account rather than to a project.

Make reverse-engineer-marketing.zip, with the skill folder at the top level:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&out="$(mktemp -d)" &&cp -R "$tmp"/skills/reverse-engineer-marketing "$out"/reverse-engineer-marketing &&(cd "$out" && zip -qr - reverse-engineer-marketing) > reverse-engineer-marketing.zip &&rm -rf "$tmp" "$out"

In Claude, open Customize > Skills, select +, then + Create skill > Upload a skill, and choose reverse-engineer-marketing.zip.

On Free, Pro and Max plans, turn on Code execution and file creation (Create and edit files in newer settings) under Settings > Capabilities.

Claude apps docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .agents/skills &&mkdir .agents/skills/reverse-engineer-marketing &&cp -R "$tmp"/skills/reverse-engineer-marketing/. .agents/skills/reverse-engineer-marketing/ &&rm -rf "$tmp"

Codex picks up new skills on its own; restart it if this one does not appear.

Codex docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .cursor/skills &&mkdir .cursor/skills/reverse-engineer-marketing &&cp -R "$tmp"/skills/reverse-engineer-marketing/. .cursor/skills/reverse-engineer-marketing/ &&rm -rf "$tmp"

Cursor docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .github/skills &&mkdir .github/skills/reverse-engineer-marketing &&cp -R "$tmp"/skills/reverse-engineer-marketing/. .github/skills/reverse-engineer-marketing/ &&rm -rf "$tmp"

In a running Copilot CLI session, run /skills reload.

Or install it with gh skill, which also installs the commit we checked. Needs GitHub CLI 2.90 or later.

gh skill install coreyhaines31/marketingskills skills/reverse-engineer-marketing/SKILL.md@88c79f6528a9347420e57ceb1fff9a60de651768 --agent github-copilot --scope project

Copilot & VS Code docs

Pinned to commit 88c79f6, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .gemini/skills &&mkdir .gemini/skills/reverse-engineer-marketing &&cp -R "$tmp"/skills/reverse-engineer-marketing/. .gemini/skills/reverse-engineer-marketing/ &&rm -rf "$tmp"

In a running session, run /skills reload.

Or use Gemini CLI’s own installer. Installs the latest version, not the one we checked.

gemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/reverse-engineer-marketing --scope workspace

Gemini CLI docs

Pinned to commit 88c79f6, the one we checked.

OpenCode, Goose, Windsurf (Devin Desktop), Zed, Roo Code, Factory Droid, Junie, Amp and Antigravity read .agents/skills in a project.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/coreyhaines31/marketingskills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 88c79f6528a9347420e57ceb1fff9a60de651768 &&git -C "$tmp" sparse-checkout set -- skills/reverse-engineer-marketing &&git -C "$tmp" checkout -q 88c79f6528a9347420e57ceb1fff9a60de651768 &&mkdir -p .agents/skills &&mkdir .agents/skills/reverse-engineer-marketing &&cp -R "$tmp"/skills/reverse-engineer-marketing/. .agents/skills/reverse-engineer-marketing/ &&rm -rf "$tmp"

Or use the skills CLI from skills.sh. Installs the latest version, not the one we checked. The skills CLI reports installs to skills.sh unless you set DISABLE_TELEMETRY=1.

npx skills@1.7.4 add coreyhaines31/marketingskills --skill reverse-engineer-marketing

Agent Skills docs

Read SKILL.md first

MIT

Licence

57.7k

Repo stars

Folder last changed

Publisher

Files

Checked

31 Oct 2026

What it can touch

From the files and frontmatter at commit 88c79f6. This is how much a skill can do, not whether it is risky.

Handles money
It handles wallets, seed phrases, token approvals, trading keys or referral links.
references/industries/crypto-web3.md:53 (opens in a new tab)
Runs shell commands
Its instructions or files give the agent commands to run on your computer.
Reaches the network
It sends or fetches data over the internet, for example with curl, an HTTP library or a package install.
Names web addresses
It mentions outside web addresses the agent may visit. We list them but don't follow them.
Outside links we did not follow
Bundles scripts
The folder holds code files the agent may run.

Pattern check

Pattern check: nothing flagged · commit 88c79f6 · 31 Oct 2026

We checked every text file in this skill, at commit 88c79f6 on 31 Oct 2026, against 45 published patterns such as download-and-run commands, hidden text and credential access. We don't run the skill, we don't read the web pages it points to, and we can't judge everything its instructions might lead an agent to do. In published tests, pattern checks like this one missed most malicious skills. Read the skill before you install it — especially anything it asks you to download or run.

How the check works Report an incorrect finding

Outside links we did not follow

https://magistermarketing.com?ref=marketingskills
https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=ALL&q=$
https://adstransparency.google.com/?domain=$
https://www.linkedin.com/ad-library/search?companyName=$
https://library.tiktok.com/ads?adv_name=$
https://$
https://web.archive.org/cdx/search/cdx?url=$
https://web.archive.org/web/$
https://crt.sh/?q=$
https://api.scrapecreators.com

Show 9 more

https://cdn.growthbook.io
https://www.sec.gov/Archives/edgar/data/$
https://archive.org/wayback/available?url=$
https://cdn.optimizely.com/js/$
https://www.sec.gov/files/company_tickers.json
https://data.sec.gov/submissions/CIK$
https://efts.sec.gov/LATEST/search-index?q=$
https://www.consumerfinance.gov/data-research/consumer-complaints/search/api/v1/
https://api.fdic.gov/banks

Format check

Each agent reads SKILL.md a little differently. We check the file against each one's published rules; we don't run the skill in any agent.

Agent Skills specPasses with warnings
The open format from agentskills.io, held to what the strictest agents enforce, so one folder loads everywhere.
- Warning
  The body is about 6,096 tokens (approx.); the spec suggests under 5,000. B2
  Fix: Move detail into reference files that the agent reads only when needed.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
- Note
  There is no license field, so readers can't tell whether they may reuse the skill. O2
  Fix: Add license: with an SPDX name such as MIT or Apache-2.0, or the name of a bundled licence file.
- Note
  Reference files over 100 lines with no table of contents at the top: references/playbook-template.md (134 lines). B5
  Fix: Add a short list of the sections at the top of each.
- Note
  Line 222 has dated wording ("since 2024"), which goes stale. B8
  Fix: Describe the current way, and move old patterns into their own clearly marked section.
Claude CodePasses
Claude Code reads its own extra fields, ignores unknown ones, and still loads a skill whose frontmatter is broken, without its fields.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
- Note
  The body is about 6,096 tokens (approx.); the spec suggests under 5,000. After compaction Claude Code keeps only the first 5,000 tokens of a skill. B2
  Fix: Move detail into reference files that the agent reads only when needed.
- Note
  Reference files over 100 lines with no table of contents at the top: references/playbook-template.md (134 lines). B5
  Fix: Add a short list of the sections at the top of each.
- Note
  Line 222 has dated wording ("since 2024"), which goes stale. B8
  Fix: Describe the current way, and move old patterns into their own clearly marked section.
Claude apps & API uploadPasses
Uploading to claude.ai or the Claude API, or packaging with Anthropic's script, accepts only the six spec fields and stops on anything else.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
- Note
  The description is 961 characters. The claude.ai Help Center says 200 at most, though Anthropic's API docs and validator allow 1,024. D4
  Fix: If the claude.ai upload refuses it, trim the description to 200 characters.
- Note
  The body is about 6,096 tokens (approx.); the spec suggests under 5,000. Anthropic's guidance says the same. B2
  Fix: Move detail into reference files that the agent reads only when needed.
- Note
  Reference files over 100 lines with no table of contents at the top: references/playbook-template.md (134 lines). B5
  Fix: Add a short list of the sections at the top of each.
- Note
  Line 222 has dated wording ("since 2024"), which goes stale. B8
  Fix: Describe the current way, and move old patterns into their own clearly marked section.
OpenAI (Codex & API)Passes
Codex finds SKILL.md by its exact name and needs a description; OpenAI's Skills API checks the frontmatter against the spec and caps uploads.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.
VS Code & CopilotPasses
VS Code reads skills one folder below .github/skills, .claude/skills or .agents/skills and falls back to the folder name when the name is missing or differs; GitHub's Copilot docs require the exact name SKILL.md.
- Note
  Anthropic's packaging script leaves these out: evals/. F8
  Fix: Delete them, or list them in .gitignore.

SKILL.md

Read SKILL.md on GitHub

Files

43 files

Path	Size
SKILL.md (opens in a new tab)	24.8 KB
evals/evals.json (opens in a new tab)	15.7 KB
references/content-teardown.md (opens in a new tab)	4.7 KB
references/data-sources.md (opens in a new tab)	9.6 KB
references/funnel-hack.md (opens in a new tab)	5.9 KB
references/go-inside.md (opens in a new tab)	6.3 KB
references/hidden-signals.md (opens in a new tab)	5.9 KB
references/industries/agencies-b2b-services.md (opens in a new tab)	6 KB
references/industries/automotive.md (opens in a new tab)	6.2 KB
references/industries/care-services.md (opens in a new tab)	7.4 KB
references/industries/consumer-hardware.md (opens in a new tab)	7 KB
references/industries/cpg-food-beverage.md (opens in a new tab)	6.4 KB
references/industries/crypto-web3.md (opens in a new tab)	6.8 KB
references/industries/ecommerce-dtc.md (opens in a new tab)	7.9 KB
references/industries/education.md (opens in a new tab)	7.2 KB
references/industries/events-entertainment.md (opens in a new tab)	7.3 KB
references/industries/finance.md (opens in a new tab)	8.5 KB
references/industries/fitness-wellness.md (opens in a new tab)	7.1 KB
references/industries/franchising.md (opens in a new tab)	7.3 KB
references/industries/gambling-betting.md (opens in a new tab)	7.6 KB

Show 23 more

Path	Size
references/industries/games-pc-console.md (opens in a new tab)	7.3 KB
references/industries/govtech-public-sector.md (opens in a new tab)	6.5 KB
references/industries/healthcare.md (opens in a new tab)	8.3 KB
references/industries/hospitality-travel.md (opens in a new tab)	7.5 KB
references/industries/insurance.md (opens in a new tab)	7.8 KB
references/industries/legal-professional-services.md (opens in a new tab)	7.6 KB
references/industries/local-services.md (opens in a new tab)	8.2 KB
references/industries/logistics-transportation.md (opens in a new tab)	6.8 KB
references/industries/manufacturing-industrial.md (opens in a new tab)	6.3 KB
references/industries/marketplaces.md (opens in a new tab)	7.3 KB
references/industries/media-creators.md (opens in a new tab)	6.7 KB
references/industries/mobile-apps-games.md (opens in a new tab)	8.5 KB
references/industries/nonprofit.md (opens in a new tab)	6.3 KB
references/industries/real-estate.md (opens in a new tab)	7.6 KB
references/industries/regulated-goods.md (opens in a new tab)	8.4 KB
references/industries/retail.md (opens in a new tab)	6.2 KB
references/industries/saas.md (opens in a new tab)	7.7 KB
references/industries/solar-home-energy.md (opens in a new tab)	7.6 KB
references/play-routing.md (opens in a new tab)	5.5 KB
references/playbook-template.md (opens in a new tab)	4.4 KB
references/team-voices.md (opens in a new tab)	4.1 KB
references/timeline-analysis.md (opens in a new tab)	3.7 KB
scripts/teardown.mjs (opens in a new tab)	66.2 KB

More from coreyhaines31/marketingskills

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analyticsWhen the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For getting conversions into ad platforms (pixels, conversion tags, CAPI, server-side) and verifying they arrived, see conversion-tracking. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing. Rate metrics divide matching closed windows — never full-period spend by partial-period results. Names web addresses Pattern check: Nothing flaggedMITUpdated 27 Oct 2026	Names web addresses	Pattern check: Nothing flagged	MIT	27 Oct 2026
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All skills in coreyhaines31/marketingskills

Other Marketing & growth skills

Same category, most repo stars first.

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brand-guidelinesApplies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. anthropics/skills Names web addresses Pattern check: Nothing flaggedApache 2.0Updated 20 Apr 2026	Names web addresses	Pattern check: Nothing flagged	Apache 2.0	20 Apr 2026
shipping-and-launchPrepares production launches. Use when preparing to deploy to production, or when asking what needs to be in place before shipping. Use when you need a pre-launch checklist, when setting up monitoring, when planning a staged rollout, or when you need a rollback strategy. addyosmani/agent-skills Reaches the network Pattern check: Nothing flaggedMITUpdated 13 Oct 2026	Reaches the network	Pattern check: Nothing flagged	MIT	13 Oct 2026
brand-extractExtract a complete Brand Kit from a live website by driving the in-app browser. Use when a brand-extraction project opens with a site in the Browser tab, or when the user asks to "extract a brand", "pull the brand from <url>", "get the colors/fonts/logo from this site", or build a brand/design system from a reference website. Pairs with the agent-browser tool for measurement and pauses for the user when an anti-bot wall blocks the page. nexu-io/open-design Runs shell commands +1 more Pattern check: Nothing flaggedApache 2.0Updated 30 Jun 2026	Runs shell commands Names web addresses	Pattern check: Nothing flagged	Apache 2.0	30 Jun 2026
brand-guidelinesApply Anthropic's official brand colors and typography to artifacts for consistent visual identity and professional design standards. A reference for shaping your own. nexu-io/open-design Runs shell commands +1 more Pattern check: Nothing flaggedApache 2.0Updated 18 Aug 2026	Runs shell commands Names web addresses	Pattern check: Nothing flagged	Apache 2.0	18 Aug 2026

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