competitor-ad-intelligence

gooseworks-ai/goose-skills Marketing & growth

competitor-ad-intelligence is a skill in gooseworks-ai/goose-skills, last changed 24 Oct 2026. It can reach the network and name web addresses.

From the author

Scrape competitor ads from Meta, TikTok, Google, and LinkedIn ad libraries, analyze creative patterns (hooks, formats, CTAs), reverse-engineer landing page funnels, and produce a strategic teardown with vulnerability analysis and counter-play recommendations. Use when you need to understand the competitive ad landscape, find new creative directions, or identify weaknesses in a competitor's paid strategy.

How much a skill can do, not whether it is risky.

Pattern check

Nothing flagged

That isn't proof the skill is harmless.

Commit 1add09b · 29 Oct 2026

How the check works

Pattern check: nothing flagged

That isn't proof the skill is harmless.

Install

Each tab says whether it installs commit 1add09b, the one we checked, or the latest version.

OpenCode also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Goose also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Windsurf (Devin Desktop) also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Zed also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Roo Code also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Factory Droid also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Junie also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

Amp also looks in .agents/skills/ and ~/.agents/skills/, so use the Any agent steps.

No install command here reaches Kiro. Copy the skill's folder into .kiro/skills/ in your project, or ~/.kiro/skills/ for all your projects. gooseworks-ai/goose-skills/skills/shared/competitor-ad-intelligence (opens in a new tab)

Antigravity also looks in .agents/skills/, so the Any agent steps reach it with This project. For All projects, see where Antigravity looks.

Cline also looks in .claude/skills/, so the Claude Code steps reach it with This project. For All projects, see where Cline looks.

No tab for your agent? Use Any agent for OpenCode, Goose, Windsurf (Devin Desktop), Zed, Roo Code, Factory Droid, Junie and Amp. With This project, Any agent also reaches Antigravity and Claude Code reaches Cline. Kiro needs the folder copied by hand.

Pinned to commit 1add09b, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&mkdir -p .claude/skills &&mkdir .claude/skills/competitor-ad-intelligence &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence/. .claude/skills/competitor-ad-intelligence/ &&rm -rf "$tmp"

If Claude Code was already running and this created the skills folder, run /reload-skills.

Claude Code docs

Pinned to commit 1add09b, the one we checked.

Skills in the Claude apps belong to your account rather than to a project.

Make competitor-ad-intelligence.zip, with the skill folder at the top level:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&out="$(mktemp -d)" &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence "$out"/competitor-ad-intelligence &&(cd "$out" && zip -qr - competitor-ad-intelligence) > competitor-ad-intelligence.zip &&rm -rf "$tmp" "$out"

In Claude, open Customize > Skills, select +, then + Create skill > Upload a skill, and choose competitor-ad-intelligence.zip.

On Free, Pro and Max plans, turn on Code execution and file creation (Create and edit files in newer settings) under Settings > Capabilities.

Claude apps docs

Pinned to commit 1add09b, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&mkdir -p .agents/skills &&mkdir .agents/skills/competitor-ad-intelligence &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence/. .agents/skills/competitor-ad-intelligence/ &&rm -rf "$tmp"

Codex picks up new skills on its own; restart it if this one does not appear.

Codex docs

Pinned to commit 1add09b, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&mkdir -p .cursor/skills &&mkdir .cursor/skills/competitor-ad-intelligence &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence/. .cursor/skills/competitor-ad-intelligence/ &&rm -rf "$tmp"

Cursor docs

Pinned to commit 1add09b, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&mkdir -p .github/skills &&mkdir .github/skills/competitor-ad-intelligence &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence/. .github/skills/competitor-ad-intelligence/ &&rm -rf "$tmp"

In a running Copilot CLI session, run /skills reload.

Or install it with gh skill, which also installs the commit we checked. Needs GitHub CLI 2.90 or later.

gh skill install gooseworks-ai/goose-skills skills/shared/competitor-ad-intelligence/SKILL.md@1add09bd8e0d057e91e25c96b9282498e2fcb2a2 --agent github-copilot --scope project

Copilot & VS Code docs

Pinned to commit 1add09b, the one we checked.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&mkdir -p .gemini/skills &&mkdir .gemini/skills/competitor-ad-intelligence &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence/. .gemini/skills/competitor-ad-intelligence/ &&rm -rf "$tmp"

In a running session, run /skills reload.

Or use Gemini CLI’s own installer. Installs the latest version, not the one we checked.

gemini skills install https://github.com/gooseworks-ai/goose-skills.git --path skills/shared/competitor-ad-intelligence --scope workspace

Gemini CLI docs

Pinned to commit 1add09b, the one we checked.

OpenCode, Goose, Windsurf (Devin Desktop), Zed, Roo Code, Factory Droid, Junie, Amp and Antigravity read .agents/skills in a project.

From your project's root folder:

tmp="$(mktemp -d)" &&git clone -q --depth 1 --filter=blob:none --no-checkout https://github.com/gooseworks-ai/goose-skills.git "$tmp" &&git -C "$tmp" fetch -q --depth 1 origin 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&git -C "$tmp" sparse-checkout set -- skills/shared/competitor-ad-intelligence &&git -C "$tmp" checkout -q 1add09bd8e0d057e91e25c96b9282498e2fcb2a2 &&mkdir -p .agents/skills &&mkdir .agents/skills/competitor-ad-intelligence &&cp -R "$tmp"/skills/shared/competitor-ad-intelligence/. .agents/skills/competitor-ad-intelligence/ &&rm -rf "$tmp"

Or use the skills CLI from skills.sh. Installs the latest version, not the one we checked. The skills CLI reports installs to skills.sh unless you set DISABLE_TELEMETRY=1.

npx skills@1.7.4 add gooseworks-ai/goose-skills --skill competitor-ad-intelligence

Agent Skills docs

Read SKILL.md first

MIT

Licence

1.3k

Repo stars

Folder last changed

Publisher

Files

Checked

29 Oct 2026

What it can touch

From the files and frontmatter at commit 1add09b. This is how much a skill can do, not whether it is risky.

Reaches the network
It sends or fetches data over the internet, for example with curl, an HTTP library or a package install.
Names web addresses
It mentions outside web addresses the agent may visit. We list them but don't follow them.
Outside links we did not follow

Pattern check

Pattern check: nothing flagged · commit 1add09b · 29 Oct 2026

We checked every text file in this skill, at commit 1add09b on 29 Oct 2026, against 45 published patterns such as download-and-run commands, hidden text and credential access. We don't run the skill, we don't read the web pages it points to, and we can't judge everything its instructions might lead an agent to do. In published tests, pattern checks like this one missed most malicious skills. Read the skill before you install it — especially anything it asks you to download or run.

How the check works Report an incorrect finding

Outside links we did not follow

https://docs.scrapecreators.com/v1/google/ad/

Format check

Each agent reads SKILL.md a little differently. We check the file against each one's published rules; we don't run the skill in any agent.

Agent Skills specPasses
The open format from agentskills.io, held to what the strictest agents enforce, so one folder loads everywhere.
- Note
  The first sentence of the description is 259 characters. Agents shorten long descriptions, so lead with the main job. D8
  Fix: Start with one short sentence that names the job.
- Note
  There is no license field, so readers can't tell whether they may reuse the skill. O2
  Fix: Add license: with an SPDX name such as MIT or Apache-2.0, or the name of a bundled licence file.
Claude CodePasses
Claude Code reads its own extra fields, ignores unknown ones, and still loads a skill whose frontmatter is broken, without its fields.
- Note
  The first sentence of the description is 259 characters. Agents shorten long descriptions, so lead with the main job. D8
  Fix: Start with one short sentence that names the job.
Claude apps & API uploadPasses
Uploading to claude.ai or the Claude API, or packaging with Anthropic's script, accepts only the six spec fields and stops on anything else.
- Note
  The description is 407 characters. The claude.ai Help Center says 200 at most, though Anthropic's API docs and validator allow 1,024. D4
  Fix: If the claude.ai upload refuses it, trim the description to 200 characters.
OpenAI (Codex & API)Passes
Codex finds SKILL.md by its exact name and needs a description; OpenAI's Skills API checks the frontmatter against the spec and caps uploads.
- Note
  The first sentence of the description is 259 characters. Agents shorten long descriptions, so lead with the main job. D8
  Fix: Start with one short sentence that names the job.
VS Code & CopilotPasses

SKILL.md

Read SKILL.md on GitHub

Files

2 files

Path	Size
SKILL.md (opens in a new tab)	17.4 KB
skill.meta.json (opens in a new tab)	264 B

More from gooseworks-ai/goose-skills

Skill	What it can touch	Pattern check	Licence	Updated
ad-angle-minerResearch supported advertising promises from a specific buyer's context, current product facts, customer language and observed ads. Turn them into static, video or copy ideas; match video ideas to actual recipes and save a product-scoped angle bank for write-video-ad-script. Product-led discovery can use verified facts without reviews. Reference persistence and reach are observations, not proof of performance. Instructions only Pattern check: Nothing flaggedMITUpdated 24 Oct 2026	Instructions only	Pattern check: Nothing flagged	MIT	24 Oct 2026
ad-campaign-analyzerAnalyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Runs statistical analysis, funnel diagnostics, and multi-channel budget reallocation with specific dollar-amount shift recommendations and scenario modeling. Instructions only Pattern check: Nothing flaggedMITUpdated 24 Oct 2026	Instructions only	Pattern check: Nothing flagged	MIT	24 Oct 2026
ad-lead-quality-analyzerFor paid lead-gen and participant-recruitment ads, replaces vanity CPA with true CAC per qualified lead by joining ad-platform data with downstream funnel events, surfaces tracking gaps, and classifies every creative into Scale / Keep / Investigate / Cut. Instructions only Pattern check: Nothing flaggedMITUpdated 24 Oct 2026	Instructions only	Pattern check: Nothing flagged	MIT	24 Oct 2026
ad-management-intakeThe intake stage of a Meta ad harness. Researches the brand first, states what it assumes, and asks only what it cannot infer and what would change money, claims or legal exposure if guessed wrong — at most four questions a turn, in plain business language. Writes the brand's stable facts (ads/brand.md), the campaign brief, and a log of what was asked vs assumed. Use it when someone wants to run Meta ads and the brand's ad facts are not yet recorded. Instructions only Pattern check: Nothing flaggedMITUpdated 24 Oct 2026	Instructions only	Pattern check: Nothing flagged	MIT	24 Oct 2026
ad-policy-checkChecks paid ads against the ad platform's rules (Meta, TikTok, Google, LinkedIn and others) and the brand's category rules: the copy, on-image or on-screen text, pictures and people. Rewrites what can be fixed honestly, adds the disclosures that are needed, and flags anything that needs a human or legal review, with one pass, fixed or flag line per ad and platform. Use alone when you already have the ad text or images and know where they will run; otherwise run the playbook for the job (e.g. make-static-ads, make-content, email-lifecycle). Instructions only Pattern check: Nothing flaggedMITUpdated 24 Oct 2026	Instructions only	Pattern check: Nothing flagged	MIT	24 Oct 2026
ads-north-star-strategyTurn a brand's facts, a campaign brief and the product into a one-minute Meta ad strategy with its reasoning — goal, audience, objective and placements, budget split, how many ads and how different they must be (generate 3x so the user can choose), the test frame, the success metric, and safety rules for the user to accept. Decides what launch-meta-ad-campaign then executes, and re-reads the strategy after a deep check to show which assumption changed. Use it after intake and before any creative is generated or any campaign is built. Instructions only Pattern check: Nothing flaggedMITUpdated 24 Oct 2026	Instructions only	Pattern check: Nothing flagged	MIT	24 Oct 2026

All skills in gooseworks-ai/goose-skills

Other Marketing & growth skills

Same category, most repo stars first.

Skill	What it can touch	Pattern check	Licence	Updated
benchmark-methodologyScore a scoped competitor set into comparable profile cards: nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client tension) with 1-5 evidence-anchored rubrics and a tension 2x2 plot. Use when benchmarking or scoring competitors, building a competitive comparison matrix, or grading rival positioning before assembling the report; runs after competitive-platform-analysis and before competitive-report-structure. affaan-m/ECC Instructions only Pattern check: Nothing flaggedMITUpdated 27 Sept 2026	Instructions only	Pattern check: Nothing flagged	MIT	27 Sept 2026
brand-discoveryRun a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit. affaan-m/ECC Instructions only Pattern check: Nothing flaggedMITUpdated 27 Sept 2026	Instructions only	Pattern check: Nothing flagged	MIT	27 Sept 2026
brand-guidelinesApplies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. anthropics/skills Names web addresses Pattern check: Nothing flaggedApache 2.0Updated 20 Apr 2026	Names web addresses	Pattern check: Nothing flagged	Apache 2.0	20 Apr 2026
shipping-and-launchPrepares production launches. Use when preparing to deploy to production, or when asking what needs to be in place before shipping. Use when you need a pre-launch checklist, when setting up monitoring, when planning a staged rollout, or when you need a rollback strategy. addyosmani/agent-skills Reaches the network Pattern check: Nothing flaggedMITUpdated 3 Oct 2026	Reaches the network	Pattern check: Nothing flagged	MIT	3 Oct 2026
brand-extractExtract a complete Brand Kit from a live website by driving the in-app browser. Use when a brand-extraction project opens with a site in the Browser tab, or when the user asks to "extract a brand", "pull the brand from <url>", "get the colors/fonts/logo from this site", or build a brand/design system from a reference website. Pairs with the agent-browser tool for measurement and pauses for the user when an anti-bot wall blocks the page. nexu-io/open-design Runs shell commands +1 more Pattern check: Nothing flaggedApache 2.0Updated 30 Jun 2026	Runs shell commands Names web addresses	Pattern check: Nothing flagged	Apache 2.0	30 Jun 2026
brand-guidelinesApply Anthropic's official brand colors and typography to artifacts for consistent visual identity and professional design standards. A reference for shaping your own. nexu-io/open-design Runs shell commands +1 more Pattern check: Nothing flaggedApache 2.0Updated 18 Aug 2026	Runs shell commands Names web addresses	Pattern check: Nothing flagged	Apache 2.0	18 Aug 2026

At a glance

What it can touch

Pattern check

Install

Claude Code

Claude apps

Codex

Cursor

Copilot & VS Code

Gemini CLI

Any agent

What it can touch

Pattern check

Outside links we did not follow

Format check

SKILL.md

Files

More from gooseworks-ai/goose-skills

Other Marketing & growth skills